Identifying the opportunity.
H&H Automative wanted to differentiate their brand and more regularly connect with their dealership customers. Carwash memberships at H&H Shine Shop would create an ongoing positive brand experience and keep customers engaged with H&H between vehicle purchases and maintenance intervals.
Additionally, the high-capacity carwash and dual detail belts would enable them to recondition their own used and auction vehicles faster. Plus, they could offset costs while maximizing how their team members use their time to both serve customers and prepare dealership vehicles for sale.