EC Case Study:

New Vision for Old Wash

Zips Car Wash in Texas

Carwash Transformation

Zips Car Wash

Arlington, TX


Execution of Brand-Centered Architectural Vision

Equipment Replacement for Higher Production Volume

Visibility Optimization on Prime Location

When Zips acquired this Texas location, it still had the look and feel of the 1980s.

Seeing the potential in the dated architectural features and an under-maintained carwash, Zips partnered with EC to help improve efficiency and take advantage of its premium location in a high-visibility, high-traffic area with easy access to a major highway.

The Process

EC’s Professional Guidance

Identifying the challenges.

Zips needed to deliver a higher quality customer experience with speed and efficiency. A visual refresh would help maximize their high-visibility real estate, with over 1 million eyes per week.

In addition, the original carwash’s basic point-of-sale system missed potential opportunities to increase sales and club memberships.

Delivering solutions.

  • The stunning visual refresh of Zips, reflecting a new high-energy design, incorporated the red towers and blue wave as the key elements for customer brand recognition.
  • New high-capacity tunnel equipment and touch-points including mat cleaners, vacuums, and tools transformed the customer experience.
  • Additionally, a no-prep equipment package ensured the team’s time could be spent on the most impactful points in the customer journey.
  • After EC’s remodel and rebranding, Zips was able to quickly double its club memberships.

Photo Gallery

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