EC Case Study:
New Vision for Old Wash
Zips Car Wash in Texas
Carwash Transformation
Zips Car Wash
Arlington, TX
Execution of Brand-Centered Architectural Vision
Equipment Replacement for Higher Production Volume
Visibility Optimization on Prime Location
![](https://www.expresscarwash.com/wp-content/uploads/2023/03/Express-Car-Wash-Arlington-Site-Photos-5586-1024x683.jpg)
When Zips acquired this Texas location, it still had the look and feel of the 1980s.
Seeing the potential in the dated architectural features and an under-maintained carwash, Zips partnered with EC to help improve efficiency and take advantage of its premium location in a high-visibility, high-traffic area with easy access to a major highway.
The Process
EC’s Professional Guidance
Identifying the challenges.
Zips needed to deliver a higher quality customer experience with speed and efficiency. A visual refresh would help maximize their high-visibility real estate, with over 1 million eyes per week.
In addition, the original carwash’s basic point-of-sale system missed potential opportunities to increase sales and club memberships.
![](https://www.expresscarwash.com/wp-content/uploads/2023/04/Zips-old-S.jpeg)
Delivering solutions.
- The stunning visual refresh of Zips, reflecting a new high-energy design, incorporated the red towers and blue wave as the key elements for customer brand recognition.
- New high-capacity tunnel equipment and touch-points including mat cleaners, vacuums, and tools transformed the customer experience.
- Additionally, a no-prep equipment package ensured the team’s time could be spent on the most impactful points in the customer journey.
- After EC’s remodel and rebranding, Zips was able to quickly double its club memberships.
![](https://www.expresscarwash.com/wp-content/uploads/2023/04/Zips-night-render-s.png)