EC Case Study:
New Vision for Old Wash
Zips Car Wash in Texas
Zips Car Wash
Execution of Brand-Centered Architectural Vision
Equipment Replacement for Higher Production Volume
Visibility Optimization on Prime Location
When Zips acquired this Texas location, it still had the look and feel of the 1980s.
Seeing the potential in the dated architectural features and an under-maintained carwash, Zips partnered with EC to help improve efficiency and take advantage of its premium location in a high-visibility, high-traffic area with easy access to a major highway.
EC’s Professional Guidance
Identifying the challenges.
Zips needed to deliver a higher quality customer experience with speed and efficiency. A visual refresh would help maximize their high-visibility real estate, with over 1 million eyes per week.
In addition, the original carwash’s basic point-of-sale system missed potential opportunities to increase sales and club memberships.
- The stunning visual refresh of Zips, reflecting a new high-energy design, incorporated the red towers and blue wave as the key elements for customer brand recognition.
- New high-capacity tunnel equipment and touch-points including mat cleaners, vacuums, and tools transformed the customer experience.
- Additionally, a no-prep equipment package ensured the team’s time could be spent on the most impactful points in the customer journey.
- After EC’s remodel and rebranding, Zips was able to quickly double its club memberships.